What Is It About Tiktok That Makes It So Addictive?
TikTok keeps a close eye on its users’ movements. The AI-powered system on the platform properly chooses videos based on user tastes. The videos begin playing as soon as the user starts the program. It’s difficult to put a halt to it.
TikTok is one of the most popular entertainment sites. To date, the platform has more than 500 million users. What exactly are they doing correctly? What is actually going great with this App, other than the fact that they have spent a lot of money on marketing?
Today, as a learning curve, I took on the task of deciphering Tiktok’s UX, as well as why it has become one of the most popular apps to get free TikTok followers in such a short period of time, and what makes it superior to all the others?
Throughout the years, a slew of similar applications appeared. Dubsmash or Vine was extremely similar to Tiktok and was available before Tiktok, although they were not as popular. Because they couldn’t find a solution, Vine was shut down.
Few clicks and scrolling
Many symbols in the UI give the impression of being clickable, yet each click revealed more options, required more attention, and produced unexpected outcomes. When a user expects to see a reaction, and it doesn’t, it may be a really frustrating experience. For example, the Create button brings us to another page; at this point, I clicked the + (create) button again, and nothing occurred, despite the fact that it appeared to be clickable. Clicking on the camera button on the top left gives users more options, which worsens the experience because a camera button gives the impression of opening the camera and immediately video recording, but it really gives users more alternatives, which is rather confusing. Let’s get back on track because this is a Tiktok part.
The user interface
It all starts with a video feed. The longer you scroll, the more videos that match your interests appear; this element of the algorithm is common in most applications, but TikTok is quite transparent about it, encouraging users to scroll for more. The unique feature of this platform, in comparison to others, is that you may start viewing videos without following anybody, which offers you the convenience of not having to start from scratch to get followers.
Increasing User Loyalty
Tiktok is highly devoted to its creators, and its followers reciprocate by feeling similarly committed to the site. Creating a video has never been easier, more interactive, or more creative.
Tiktok creates material based on the user-generated content model, which keeps users interested and committed to the site. Tiktok not only stays loyal to its creators but also lets them link other social media accounts to their account, allowing them to quickly advertise their Youtube channel, Instagram profile, or company webpages. Many creators also claim that Tiktok has aided them in gaining popularity by helping the get free TikTok followers on Instagram and other social media platforms.