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If you’re getting older yourself and reaching retirement age soon or you have a close loved one who is, you may have a lot of questions about social media. It can be very confusing, especially if you are new at it or you did not grow up in the digital era. The truth is, in this day and age social media is very important in terms of helping you to market yourself or your business.

Fortunately, there are many helpful blogs, vlogs, and even social media accounts that can help you to get better at social media. To help you get started, here are 3 easy social media tips for the older generation.

Make Accounts On All Platforms

Using your name, your business name or any other name you prefer to use on social media is not always easy especially if you are getting started late in the game. Many usernames are already taken, so it may not be possible to get your first choice.

Cohesiveness across platforms is also a good thing because that makes it easier for people to find you, so once you secure the username you want on one platform such as Instagram, for example, you should try to get the same username (or one very close to it) on all of the other social media platforms, even if you don’t intend on using those accounts right away.

Post Often

You don’t need to post every single day, but posting as often as possible on your social media accounts will help keep you or your brand relevant in people’s minds. Try to stay consistent, so for example if you can commit to one post per week you should post at least one time every week.

If you post several times in one week but then wait several weeks for your next post, people will forget about you or your business.

Follow Accounts You Like

If you are just on social media to keep in touch with people you know or to gain inspiration for projects, the great thing is that you are able to carefully curate who you follow so that you can control what you see when you are scrolling through your feed.

Only follow accounts that post content you appreciate, such as those run by people or businesses that you love. This will make your social media experience much better!

Social media is not for everyone, but these days it is a very popular tool used to help people connect with others as well as promote themselves and their brands. Whatever you choose to use it for, hopefully, these tips can help you to have the easiest time possible.